Dubai’s new beach to offer lifetime experience of luxury

The Beach on the Jumeirah Beach Residence will attract eveb more visitors

Dubai: A remarkable change has turned Dubai’s JBR Walk into a lifetime experience of luxury with the opening of the new outdoor cinema and the beachfront mall.


The day has nearly arrived for the opening of the new beach shopping complex on JBR, and it’s looking like a great spot — even if at first people were against the idea of the shopping mall right in front of their houses.

JBR’s residents are excited about the open-air cinema, the first of its kind in the country, and the mall with shops and restaurants that run along the beachfront from The Hilton Hotel at one end to the Sheraton Hotel at the other.

According to Meraas, developer of JBR’s Beach, “The Beach will include a dynamic mix of top brands and attractions offering everything from casual eating, signature fine dining, luxury retail and a range of attractions from the traditional luxury zone to the exciting entertainment zone at the opposite end keeping an underlying and consistent framework to ensure overall cohesion.”

Another fun element along JBR beach are these very impressive sand sculptures. As part of the beach complex, these stunning gigantic sandcastles have been created, one of which represents all of Dubai’s most loved landmarks.

The project will create more than 70 new retail, food and beverage and entertainment outlets. Bait Al Bahar, a four-floor beachfront restaurant and cafe, with terrace, off Jumeirah Beach, will be one of the highlights of the beachfront mall.

It will offer a very special dining experience that embraces authentic tastes and flavours, along with elegant modern touches. Once you set foot in Bait Al Bahr, you will take pleasure in the charming atmosphere. Amid open terraces overlooking the Beach, Bait Al Bahr will offer you the best place in the city to relax.

A cross-section of JBR residents told Gulf Newsthat they liked the new attractions but a few did not.

Some residents said although they are looking forward to the new attractions, they worry about the effects on traffic and rents.

Meraas said the upgrades will enhance traffic and pedestrian flow in and around The Walk and JBR, and will contribute to easy connectivity, with future tram stops as well as improved linkage for pedestrian flow to Dubai Marina.