Emirate moves up six places in ‘world’s most reputable cities’ ranking
Prado said the results of the study also demonstrated that neither the population size nor the gross domestic product of a city is an essential factor in the construction of a good reputation.
The other factors that can affect a city’s reputation also include the beauty of the urban environment, safety, entertainment and standard of living. The size of a city can also be influential, while social, political or cultural factors may also play a role.
“The larger a city is, the more complicated it becomes to manage,” Prado said. “This is one of the reasons that explain why, with the exception of London, the top 10 in the RepTrak study features only medium-sized cities. Our study shows us that those managing cities also need to pay attention to the finer details that ultimately define the relationship with stakeholders, rather than focus solely on the headline figures of tourist arrivals or product sales.”
In last year’s survey, Dubai and Abu Dhabi emerged as the top two cities to invest in, beating Zurich, Geneva and New York. In the latest survey, the title went to New York and Zurich. Venice became this year’s top city to visit, while Sydney was named the top city to live in.
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